We actually had to dust off our spectacles to make sure this wasn't some sort of misunderstanding, but clearly, Hitachi is pulling a Toshiba. Generally, we wouldn't make such a claim, but given that Tosh also calls its wizard-like upconverting technology Super Resolution, we'd say the likeness requires such a comparison. Reportedly, Hitachi has been toiling day and night on its own "super resolution technology," which will theoretically take SD images and scale them to near-1080p. Amazingly, we're told that it can also "convert HDTV images, such as digital terrestrial broadcasts, into images with even higher (what, SHV?) definition." The tech is executed on a frame-by-frame basis and should be exhibited at the upcoming CEATEC trade show in Japan; as for a release, Hitachi's currently aiming to get this into LCDs and plasmas "after 2010."
Hitachi dials back plasma production, looks to buy from Panasonic
Hitachi is the latest manufacturer looking towards the door as the party at plasma's house is winding down, and the cost cutting isn't surprising in light of the company's steep losses on plasma TVs. Just to spare plasma's feelings, though, it has agreed to buy some panels from Panasonic (which looks to be last man standing at the dwindling party). It's hard to see the move as anything but inevitable -- as LCDs take over and OLEDs ramp up, Hitachi's 7.5-percent stake in the plasma market isn't the issue, it's the shrinking overall plasma market that's the problem (matched only by the thinning physical profiles). UltraThin, 1.5-inch thick plasmas or no, we wouldn't be surprised to see a complete exit from the plasma market in the foreseeable future.
CEDIA 2008 roundup

Hands-ons
Hands-on: Sony shows off prototype 400-disc Blu-ray Mega Changer
Hands-on with LG's BD300 Netflix / Blu-ray deck
Hands-on with the THX-certified QuietHome door
Hands-on with Niveus Media's Denali, Rainier and Cargo media wares
Hands-on with Sony's SXRD BRAVIA VPL-VW70 and VPL-HW10 projectors
Hands-on with Hitachi's 1.5-inch thick plasma prototype
Hands-on / a look within Pioneer's Elite BDP-09FD Blu-ray player
Hands-on with Toshiba's SRT REGZA HDTVs (and other old crap)
Eyes-on with Sony's BDP-S5000ES Blu-ray player
Hands-on with Hitachi's 1.5-inch thick plasma prototype

Hitachi delivering UltraThin 1.5-inch thick 50-inch plasma
Hitachi's "UltraThin" line of TVs might not be the skinniest on the block anymore, but a new top of the line 50-inch plasma (CES prototype pictured above) keeps the size crown in their camp. Expect the Thin is In tagline to be a centerpiece for Hitachi's booth at CEDIA, we'll try to get some specs and in person pics (including the ubiquitous iPhone comparo) when we stop by later.
Hitachi reveals Blu-ray / HDD / SDHC DZ-BD10HA high-def camcorder
Far from being the first Blu-ray hybrid camcorder from Hitachi, the DZ-BD10HA ups the ante even further by tossing in a third format. Yep, this Full HD (1,920 x 1,080) camcorder can record to BD, SDHC or the 30GB hard drive. Additionally, you'll find a 7-megapixel CMOS sensor, push-of-a-button dubbing from HDD / SDHC to Blu-ray, a host of editing functions, a transcoding feature to transfer HD videos to vanilla DVDs, face detection and optical image stabilization for good measure. The pain? $1,099 when it lands in North America next month.
Hitachi rolls out 47-inch Wooo UT models in Japan

Hitachi's new DZ-BD10H camcorder pairs Blu-ray with a 30GB HDD
We're not saying it can't be done, but you should have some considerable trouble managing to run out of room for your expertly-shot, highly-narrative vacation antics with Hitachi's new DZ-BD10H camcorder, which records 1080p HD video to Blu-ray discs or to its built-in 30GB hard drive. There's even an SD slot, which we aren't positive you can record video to, but it's a fair guess. Other specs include a 2.7-inch LCD and a 10x optical zoom. Price should be around $1,500 when it hits Japan on August 9, but no solid word on a US berth just yet.
AMIMON, Motorola, Sony, et al. join hands on wireless HD standard

Sony, others pitted in a Japan vs. S.Korea OLED showdown
Several Japanese tech giants are teaming together today in a quest to make 40-inch and larger OLED panels for televisions. Sony, Toshiba, Panasonic, Sharp and others will participate under a joint development project initiated by the Japanese government. All of this is of course meant to help the Japanese companies compete with South Korea's chaebols, particularly Samsung and LG, as the industry giants maneuver for an advantage over the next, next-generation flat panel technology to dominate the living room.[Via OLED-info]
Plasma Display Coalition emphasizes picture quality
Don't know how this one slipped by us, but better later than never. The Plasma Display Coalition, made up of Hitachi, LG, Panasonic and Pioneer, recently surveyed plasma owners to find out what drew them to the technology. No big surprise in the results -- 98-percent cited "excellent" or "good" picture quality. Taking the lesson to heart, the coalition has put together a brochure for retail trainers entitled "Plasma HDTV: Simply the Best Picture." As LCD increases its dominance, manufacturers will have to justify keeping plasma displays in their lineups. The titles for "thinnest" and "greenest" are out of reach; so for plasma's sake, let's hope the coalition members leave aside "biggest" bragging rights in favor of "best PQ for normal people."
Hitachi brings up the rear with its CP-WX625 LCD projector
Although the flood has calmed to a trickle, we're still seeing a few more new projectors light up at InfoComm. The latest of which is Hitachi's CP-WX625, a WXGA (1,366 x 768) beamer packing an HDMI socket, 4,000 ANSI lumens, integrated speaker, side-mounted hybrid filter, a lamp good for 3,000 hours or so of PowerPoint projecting and a handful of other inputs more likely to be found in the boardroom / classroom. Mum's the word on a price or availability, but after one look at Samsung's SP-A800B, it's hard to really worry over units like this.Japan's top rental chain launches Tsutaya TV HD download-on-demand video service

Thanks to the fiber optic connections that connect nearly 12 million of Japan's 48 million households, video rental giant Tsutaya is probably laughing at Netflix's silly set-top box as it launches its Tsutaya TV HD download-on-demand rental service. Based on the acTVila service (a joint venture supported by Sony, Matsushita (Panasonic), Sharp, Toshiba and Hitachi, movies can download directly to connected HDTVs. Transformers, Heroes, Lost and Desperate Housewives will be among the first titles available in a library expected to grow to 2,000 titles by year-end, targeting older customers between their 40s and 50s, as opposed to the company's main in-store customers in their 20s. Full-length flicks run 735 yen (about $7), with a 48-hour rental period. Sure would be nice to have a standard feature set for digital downloads on this side of the Pacific, our jealousy threat level is: high.
Read - Japan's top film rental chain offers high-definition downloads
Read - Tsutaya To Offer 2,000 Video Titles On Demand Via Internet TV
Hitachi's UWB-based TP-WL700H wirelessly transmits HD to Wooo HDTVs
Funny -- just this week we heard Hitachi President Kazuo Furukawa make mention of a forthcoming Wooonet networking scheme for its Wooo HDTVs, and now we're getting a few more details on potentially related peripherals. Analog Devices has just announced that its Advantiv technology is playing a huge role in the TP-WL700H. Said device is an ultra-wideband (UWB) based wireless transmission hub, which is currently available exclusively in Japan and designed to bring high-definition material to Wooo HDTVs sans extra cabling. There's not a peep about the unit ever heading Stateside, but given that everyone and their second cousin once removed is wondering when wireless HD will ever take off here, we'd sure like to see it make the journey.
[Image courtesy of Impress]
[Image courtesy of Impress]
Hitachi shows off pair of new CinemaStar hard drives
Just after Hitachi President Kazuo Furukawa announced that the company is digging in with its flat panel and hard drive business lines, two new CinemaStar hard drives get a June release date. First up is the 2.5-inch, 320GB CinemaStar C5K320, with SmoothStream to keep your video flowing, um, smoothly. If you need more capacity, there's the 3.5-inch, 500GB CinemaStar 5K500 (not to be confused with the 2.5-inch TravelStar 5K500), which is Hitachi's first drive with CoolSpin to limit current draw. We've never had a problem putting standard desktop hard drives to multimedia use, but limiting heat/power draw and acoustic noise are two area that you should factor in for drives destined for living room or bedroom placement; so if poring over specs like bels and Watts isn't your thing, maybe consider an "approved" video drive like these.


























